Charter Senior Living Hires Jayne Sallerson as Chief Sales, Strategy Officer

CHICAGO — Charter Senior Living has hired Jayne Sallerson as an investor, partner and chief sales and strategy officer. Sallerson will oversee all the sales, marketing and strategy for the company. The new role is effective on Nov. 27, 2017.

For the past 20 years, Sallerson has served in various senior management roles for both large and small senior care organizations. She has developed and executed sales and marketing strategies, as well as infrastructure that have increased occupancy and sales management accountability for over 750 senior living communities throughout the United States. Most recently she served as executive vice president of sales for Benchmark Senior Living and spent seven years as executive vice president of sales & marketing for Emeritus Senior Living prior to the Brookdale merger.

Sallerson has served as both chairperson and member of the Argentum Sales and Marketing Roundtable and is a frequent presenter on a variety of topics for the senior living industry’s major national senior living conferences.

Based in Chicago, Charter Senior Living manages twelve senior living communities throughout the United States, offering independent living, assisted living and memory care services. Charter currently operates in Illinois, Georgia, Missouri, Tennessee and Florida.

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