Dominion Senior Living Releases New Logo, Branding

KNOXVILLE, Tenn. —Dominion Senior Living, a faith-based developer and operator based in Knoxville, has unveiled its new logo and branding.

The new logo features an olive branch, a Biblical emblem for peace, symbolizing reaching out to help others. The green leaves represent the services, experience and expertise of team members.

Dominion also brought on Nashville-based Judy King of Quality Management Services to create a “Culture Action Plan” for the company’s eight communities in Tennessee and Kentucky. The plan will affect procedures for all employees, including onboarding and training, professional development and recognition, transitioning into a new role.

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