Former Seniors Housing Executives Amy McKinley, Libby Lauer Launch Consulting Firm

TAMPA, Fla. — Amy McKinley and Libby Lauer, two veterans of the senior living industry, have launched Senior Source Consulting Group, a Tampa-based seniors housing consulting firm.

The goal of the new company is to provide consultation to organizations to help create a better resident, family and customer experience that improves sales performance and occupancy rates, while also shining a more positive light on the entire senior living industry. 

Services include mystery shopping, market research, competitor analysis, resident and customer engagement strategies, sales training and coaching, social media strategy development, business development planning, executive search services, sales and marketing plan development, and website usability studies.

Libby Lauer, co-Founder and chief operating officer, has 25 years of seniors housing sales and marketing experience, mostly in the Southeast and Mid-Atlantic regions.

Amy McKinley, co-founder and chief executive officer, has worked as a sales leader, trainer and coach for more than 200 seniors housing teams.

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