K4Connect Hires Chris Romick as Director of Growth

by Jeff Shaw

RALEIGH, N.C. — K4Connect, a technology company serving seniors and the seniors housing industry, has hired Chris Romick as director of growth. Romick will report to Derek Holt, president of K4Connect.

Romick brings more than two decades of experience across the senior living industry, most recently offering interim executive director and consulting services to communities nationwide through Crome Services. In his role at K4Connect, Romick will be responsible for expanding the company’s footprint and working directly with senior living communities.

Romick began his career as a licensed nursing home administrator in the state of Ohio, eventually overseeing multiple communities as well as community expansions. He has been involved in seniors housing projects in five states, including holding pre-sales and leadership roles at two full-service continuing care retirement communities (CCRC). In addition, he has also served as part owner of an assisted living and memory care community.

Romick is a U.S. Navy veteran and holds a bachelor’s degree in gerontology administration from Kent State University, as well as an MBA in marketing from American Public University. 

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