LCS Hires Chris Bird to Lead Rental Business

DES MOINES, Iowa — LCS, a Des Moines-based continuing care retirement community (CCRC) operator, has hired Chris Bird to lead the company’s rental division.

In his new role, Bird will lead all aspects of the rental company including operations, occupancy development and new business growth.

“Chris brings 22 years of senior housing experience in the rental and CCRC spaces, a strong foundation in marketing and sales, and is a respected voice with industry capital partners,” says Joel Nelson, president and CEO.

Most recently, Bird served on the Brookdale Senior Living leadership team as division president. Prior to joining Brookdale, Bird spent seven years working at Marriott Senior Living Services, which Sunrise Senior Living later acquired.

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