Lifespace Communities Adds Venita Fields, Joyce Hrinya to Board of Directors

by Jeff Shaw

DES MOINES, Iowa — Lifespace Communities, a Des Moines-based nonprofit operator of 12 senior living communities in seven states, has appointed Venita Fields and Joyce Hrinya to its board of directors.

Fields is a partner at Pelham S2K Managers LLC, and Hrinya is a founder and managing partner at A&R Strategy Partners.

Fields brings 35 years of experience in the financial services industry. At Pelham S2K, an alternative investment fund, she provides capital and private equity investments in privately held companies and oversees the organization’s Chicago area offices. Fields is also the board president of the Chicago chapter of the Association for Corporate Growth (ACG).

Fields received her bachelor’s degree in history from Northwestern University and her master’s degree in management from the J.L. Kellogg Graduate School of Management.

Hrinya has 30 years of general management, marketing, strategic planning and business development experience at organizations ranging from large public corporations to small start-ups. During that time, she has overseen all marketing and customer satisfaction initiatives for Helzberg Diamonds, a 240-store specialty retailer, and spearheaded branding projects for Modere and The

Carillon Hotel and Spa in Miami, Fla.

As a managing partner at A&R, a consumer growth strategy firm, Hrinya helps owners, boards and executives of small to mid-size consumer businesses advance brand strategies.

Hrinya holds a bachelor’s degree in finance from Penn State and a master’s degree in business administration from the Harvard Business School.

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