Seniors Housing Is Much More Than Real Estate, Margaret Wylde Reminds Conference Attendees

by Jeff Shaw

LOS ANGELES — The seniors housing industry needs to focus more on the health and happiness of residents and less on the real estate aspect of the business if profits are going to be sustained for the long term, said Maragret Wylde, president and CEO of research and advisory firm ProMatura Group and keynote speaker at last Thursday’s InterFace Seniors Housing West conference. Approximately 250 industry professionals attended the event held Feb. 26 at the Omni Hotel in Los Angeles.

“We really don’t need to be selling the real estate,” said Wylde, whose Oxford, Miss.-based research firm specializes in understanding what consumers want and are willing to pay for, specifically persons age 50 and above. “We don’t need to put any more into our communities. We don’t need any more amenities.”

From Wylde’s point of view, the importance of a quality operator can’t be overstated.

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